Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.
Domestic violence affects one in every four women in their lifetime. Scary huh? That’s more than women with breast cancer, ovarian cancer and lung cancer combined. When you think of domestic violence the first thing that comes to mind for me is physical abuse. I’m sure I’m not alone.
How about financial abuse? The most powerful way to control a survivor. It happens in about 98% of all domestic violence cases. I’m sure most women, including myself could not support their children without their spouses income. In abusive relationships it makes it harder to leave, they stay because they simply do not have the financial resources to break free.
The Allstate Foundation is taking a stand and fighting back with their Purple Purse Campaign. They want to help take a stand, raise awareness and help those women in need. Their fundraising efforts will help more than 140 national, state and local domestic violence organizations. In addition to their fundraising efforts The Allstate Foundation is investing over a half a million dollars in the Purple Purse Challenge.
Emmy-nominated actress Kerry Washington is serving as the ambassador for the Purple Purse Challenge. Not only is she helping raise awareness for the cause she has designed a limited-edition purple purse. She designed the purse to represent the center of a woman’s financial domain and help to inspire women to reclaim their financial independence. Purple is the color for domestic violence awareness and a purse well, because a our purses are our life. We carry everything in it and everything winds up in there.
In addition to the purse, The Allstate Foundation is offering Purple Purse charms so you can show your support on your favorite purse. They offer inspiring survivor stories cards through Purple Purse Challenge participants and Allstate agency owners.
End Domestic Violence Purple Purse Challenge
If you would like to help visit PurplePurse.com until Oct. 3 to join the challenge and help a nonprofit near you. Every dollar makes a difference to help those financially trapped in an abusive relationship. Only two-thirds of Americans believe domestic violence is a problem but yet only 1 and 3 ever talk about it. Help us raise awareness and make a difference for these women.
If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.
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